SmartAssist
Answers the question holding up the order, and helps shoppers find the right product, from your own data.
Try it, step by step
One question, one answer you can check
Illustrative store and products. The screens, wording and behaviour are the module's own.
What it does
A shopping assistant on every page: the shopper says what they are looking for, the assistant asks one or two questions and shows matching products from your catalogue, with price and a link.
Every question your product data could not answer goes into the monthly Shopper insights report, grouped by topic, with links to the products that were asked about.
A shopper asks "will this fit a 60cm hob?" on the product page and gets an answer built from your own attributes — never an invented one. If the fact is not in your catalogue, it says so instead of guessing.
Watches for the moments an order stalls: the discount-code box being opened, a shipping cost seen twice, a cart going idle — and answers that specific blocker rather than showing a generic popup.
When free delivery is close, it says how close and suggests something small from your own catalogue to bridge it.
Every answer cites the product facts it used, so a merchant can audit exactly what the shopper was told.
How it works
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1
Facts are collected from your product
Visible attributes, the description, price and stock — numbered. Cost prices, supplier codes and internal notes are never sent.
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2
The answer must cite them
Every answer lists the numbered facts it used. An answer that cites nothing is turned into 'I can't confirm that from this product's information'.
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3
The shopper sees the sources
Underneath each answer, the facts it came from — so the shopper can trust it, and you can check exactly what was said.
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4
Stalled orders get a nudge
Close to free delivery, stuck on a coupon, or hesitating over returns: short, factual messages from your own settings — no AI call, no cost.
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5
The shopping assistant searches your catalogue
When a request is vague it asks one thing (size, type, budget) and offers answers to tap. Then it searches your Smart Search index, picks up to six products and says in one line why each fits. Price and stock are read from Magento at that moment.
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6
Unanswered questions become a to-do list
What shoppers asked and your data couldn't answer is grouped in Shopper insights, with links to the products — so the next shopper gets an answer.
What you need
- Magento 2.4.4 or later, Hyvä or Luma (Hyvä Checkout supported)
- Or Medusa v2, Shopify or WooCommerce 7.0+, with the Devexa connector
- Product attributes and descriptions that contain the answers
- Magento: Optional CMS blocks for delivery and returns policy
- A Devexa plan that includes SmartAssist (SmartAssist, Business or higher)
- For the shopping assistant: Smart Search installed and indexed (Business plan or higher)
Set it up
- 1 Install the modules and add your licence key.
- 2 Under Stores › Configuration › Devexa › SmartAssist, enable it and choose product page, cart and checkout.
- 3 Optional: in the Floating chat group, turn on the chat and "Shopping assistant on every page".
- 4 Optional: create CMS blocks 'devexa_assist_delivery' and 'devexa_assist_returns' so it can answer policy questions from your own text.
- 5 Check Devexa AI › Shopper insights monthly for questions to answer on your product pages.
Screenshots and recordings
Questions merchants ask
Can it promise delivery dates or discounts?
No. It may only use facts that are in your product data or your policy blocks. Promises you haven't written are exactly what it is built to refuse.
What does the shopper see when it can't answer?
A plain 'I can't confirm that from this product's information', never a guess. The question goes into your monthly insights report.
Can I see what it told customers?
Every answer shows the facts it used, and the platform keeps the questions and whether they were answered, so you can review them.
Can it recommend products I don't sell?
No. It only recommends products found in the catalogue Smart Search synced, and Magento reloads them before they are shown: a product that is disabled, hidden or out of stock does not appear.
What does the shopping assistant cost?
It is part of SmartAssist. Each message uses your plan's AI allowance, usually a fraction of a cent; searching your catalogue uses none.
Which plan includes it
Included in: SmartAssist, Business, Professional, Scale
From €39 per month, billed annually.
Ready to Grow Your Store?
Works with your store
One platform, whichever store system you run
The same search, shopping assistant, recommendations, visualiser, banners and form protection on every store system. Your catalogue syncs on its own and the widgets take your theme's colours.
Magento 2 / Adobe Commerce
The Devexa Connector for 2.4.4 to 2.4.9, Hyvä and Luma: install it with Composer, paste the key, and configure the widgets here on the platform.
Medusa v2
One npm plugin. Sales channels become stores, the settings are on the platform, the widgets drop into any Next.js storefront.
Shopify
An app from the Shopify App Store: paste the licence key and the widgets appear in your theme.
WordPress / WooCommerce
A plugin under Settings → Devexa in wp-admin, for WooCommerce shops.
Choosing a platform?
Need something modern for e-commerce? Build it on Medusa.
Medusa is an open-source commerce engine with a fast headless storefront, no licence fees and no plugin lock-in. Devexa is fully integrated with it: everything we offer works on a Medusa store from day one.
Talk to us about Medusa- Catalogue, stock and orders sync on their own
- Search, SmartAssist, recommendations and the Visualizer built in
- Promo banners and form protection, configured on the platform
- Your own storefront and checkout, nothing rented